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Campaigns
Creating Campaigns
Learn how to create, schedule, and optimize broadcast campaigns.
Campaign types
- One-time broadcast: Send a single message to a specific audience
- Recurring campaign: Schedule messages to repeat on a set cadence
- Triggered campaign: Automatically send based on customer actions
Creating a campaign
- Navigate to Campaigns > New Campaign
- Select your message template (must be pre-approved by Piccaso)
- Define your target audience using segments or tags
- Set the delivery schedule
- Review and launch
Best practices
- Personalize messages with customer names and relevant details
- Send at optimal times based on your audience's timezone
- A/B test different message variants to improve engagement
- Monitor analytics and iterate on underperforming campaigns
